Navigating the world of jewellery can be tricky, especially with the numerous misleading marketing claims. Here is a guide to help you understand and debunk common jewellery myths, ensuring you make informed decisions when purchasing jewellery.
Waterproof Jewellery
Many brands claim their jewellery is waterproof, yet advise avoiding contact with liquids and chemicals. While precious metals like gold and silver are more durable, prolonged exposure to water, especially salt and chlorinated water, can cause damage over time. Even highly corrosion-resistant metals like stainless steel and titanium are not completely immune to water damage. It’s best to remove jewellery before swimming or showering to prolong its life.
Sweatproof Jewellery
The term “sweatproof” is equally misleading. Sweat is slightly acidic and contains salts, which can tarnish and pit metal jewellery. Coatings like PVD (physical vapour deposition) offer some resistance but will eventually wear through. Regularly clean your jewellery if it has been exposed to sweat.
Hypoallergenic Jewellery
“Hypoallergenic” is a marketing term without regulatory backing. Metals like nickel are common allergens, and even precious metals can cause reactions if alloyed with nickel. Always check if jewellery is nickel-free. While metals like titanium and platinum are less likely to cause reactions, they are not entirely risk-free.
Tarnish-Free Jewellery
Sterling silver tarnishes due to its copper content. Platings like rhodium can prevent tarnish but wear off over time. PVD coatings also provide tarnish resistance but are not permanent solutions. For truly tarnish-free jewellery, invest in high-karat gold or platinum.
Ethical & Sustainable Jewellery
Many brands claim to be ethical and sustainable without providing evidence. Genuine sustainable brands explain their sourcing, materials, and practices. Always research brands to ensure their claims are credible.
Conclusion
When shopping for jewellery, be aware of these common myths and misleading marketing terms. Understanding the truth behind these claims will help you make better purchasing decisions. For a reliable source of high-quality jewellery, visit Mister Jewel.
